Microsoft's Xbox: Taking on Sony Playstation |
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BackgroundFounded in 1975 by Paul Allen and Gates, Microsoft was the largest software company in the world. Riding the success of its Windows and Office tools, Microsoft quickly expanded its products and services to compete in a wide range of software products...
The Launch of XboxRumors concerning Microsoft and a console project began surfacing as early as 1999. Though it had been involved in PC gaming for years, Microsoft initially became involved in the console hardware market with an operating system that ran Sega Dreamcast... Xbox's USPEven before announcing the Xbox, Microsoft had made extraordinary efforts to bolster relationships with established third party publishers and developers. As a result, names like SEGA, Lucas Arts, Tecmo and Capcom were already describing how their franchises could perform on the Xbox... Xbox LiveIn 2002, Microsoft launched Xbox Live (Live). The company believed that Live was the ultimate gaming arena where one could play Xbox games online over the Internet with a high-speed connection, communicate in real time during games and set up chats with friends... Xbox Vs PlayStationMany users felt that the Xbox was just a graphically enhanced PC in a square shaped box. They viewed Xbox as a high-end computer than a true gaming console... Road AheadMicrosoft derived some satisfaction from the figures showing a slowdown in sales of the PS-2 by 2003. Shipments of the PlayStation dropped by 42% to 2.65 million units for the April to June period in 2003, compared to the same time in 2002... Exhibits
Exhibit I: Microsoft’s Xbox |
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